Expected Activity
To promote the program, we had to engage in social media, tv and outdoor marketing. With social media, we had to produce 36 pieces of content and share on Facebook, Instagram and Twitter.
As concerns TV marketing, we had to produce 6 episodes of Biz Konnect, a 13-minute program produced by Bridge Africa and aired on CRTV.
Outdoor marketing consisted the design and printing of T-shirts, flyers and stickers.
Completed Activity
To promote the ProCoton project and its beneficiaries, we engaged a marketing campaign consisting of Printed material, social media production, and TV production. As printed marketing material, we designed and printed flyers, stickers and t-shirts. The designs were shared to GIZ for approval before being printed. The printed material was shared with coaches and artisans.
As social media production, we had to produce 36 pieces of content, to be shared on Facebook, Instagram and Twitter. To ensure an effective marketing campaign, we produced 60 pieces of content, and shared on social media platforms like Instagram, Facebook and Twitter. This content can be seen on our social media pages: https://www.instagram.com/bridgeafricacom/
https://www.facebook.com/bridgeafricacom
https://twitter.com/bridgeafricacom
As regards marketing on TV, we produced 6 episodes of the Biz Konnect TV show, with artisans from the Littoral, West, Centre, North and Far North regions. Biz Konnect is a 13-minute TV program produced by Bridge Africa, in partnership with MINPMEESA. The show promotes bridgeafrica.com entrepreneurs, and has been running for over a year now on CRTV. The show has 4 segments: an introduction on the entrepreneur, the entrepreneur interview where the entrepreneur talks about his/her business, a digital identity segment presenting the website of the entrepreneur, and the Ministry Interview where someone from MINPMEESA or an entrepreneurial body talks on opportunities available for entrepreneurs. Please see all 6 episodes of the show produced here
